Case Study
Case Study
Case Study
Organic Smoothie
into
Digitalized Referrals
Organic Smoothie
into
Digitalized Referrals
A complete brand transformation for an organic smoothie startup focused on immunity, health, and clean living.
A complete brand transformation for an organic smoothie startup focused on immunity, health, and clean living.
2024
We started by immersing ourselves in the wellness and organic lifestyle space, identifying key consumer behavior trends around health drinks. Immunity, gut health, and plant-based nutrition were top concerns.
Key Focus Areas:
Visual Identity: Earthy tones, fresh fruit illustrations, and soft typography conveyed the purity of ingredients.
Packaging Design: We designed minimal, biodegradable labels with easy-to-read nutrition highlights and QR codes linking to sourcing stories.
Website UI/UX: A refreshing digital experience with wellness tips, product info, and a community-driven recipe blog.
Social Media Strategy: Content pillars included #SmoothieScience, #SourcedRight, and #SipToStrength, engaging users with health facts, behind-the-scenes content, and immunity-boosting tips.
2024
We started by immersing ourselves in the wellness and organic lifestyle space, identifying key consumer behavior trends around health drinks. Immunity, gut health, and plant-based nutrition were top concerns.
Key Focus Areas:
Visual Identity: Earthy tones, fresh fruit illustrations, and soft typography conveyed the purity of ingredients.
Packaging Design: We designed minimal, biodegradable labels with easy-to-read nutrition highlights and QR codes linking to sourcing stories.
Website UI/UX: A refreshing digital experience with wellness tips, product info, and a community-driven recipe blog.
Social Media Strategy: Content pillars included #SmoothieScience, #SourcedRight, and #SipToStrength, engaging users with health facts, behind-the-scenes content, and immunity-boosting tips.
Objective
The Impact
In just 3 months post-launch:
Website traffic increased by 147%
Monthly subscriptions for smoothies grew by 230%
Social engagement rose by 180%, with influencers organically endorsing the brand
Retailers across 8 cities reached out to stock the product due to rising consumer demand
Drive a 50% increase in website traffic within six months.
Boost online sales conversion rate by 30%.
Enhance brand visibility on social media platforms.
Objective
The Impact
In just 3 months post-launch:
Website traffic increased by 147%
Monthly subscriptions for smoothies grew by 230%
Social engagement rose by 180%, with influencers organically endorsing the brand
Retailers across 8 cities reached out to stock the product due to rising consumer demand
Drive a 50% increase in website traffic within six months.
Boost online sales conversion rate by 30%.
Enhance brand visibility on social media platforms.
Solution
SEO Optimization:
Revamped the website content and structure for better search engine rankings
Performed a comprehensive SEO audit to identify technical issues affecting search rankings.
Enhanced metadata, and optimized product descriptions with relevant keywords.
Implemented an internal linking strategy to improve user navigation and decrease bounce rates.
Solution
SEO Optimization:
Revamped the website content and structure for better search engine rankings
Performed a comprehensive SEO audit to identify technical issues affecting search rankings.
Enhanced metadata, and optimized product descriptions with relevant keywords.
Implemented an internal linking strategy to improve user navigation and decrease bounce rates.
Result
80.4%
Conversion Increase
142.4%
Revenue Increase
Content Marketing:
Launched a fashion-focused blog addressing audience interests such as style tips and trend forecasts.
Optimized blog content for SEO with targeted keywords and engaging headlines.
Promoted content through newsletters to drive repeat traffic.
Social Media Campaigns:
Designed visually compelling ads for Instagram and Facebook targeting fashion-conscious demographics.
Scheduled regular posts and engaging stories to keep the audience informed and entertained.
Utilized influencer partnerships to broaden reach and amplify brand presence.
Result
80.4%
Conversion Increase
142.4%
Revenue Increase
Content Marketing:
Launched a fashion-focused blog addressing audience interests such as style tips and trend forecasts.
Optimized blog content for SEO with targeted keywords and engaging headlines.
Promoted content through newsletters to drive repeat traffic.
Social Media Campaigns:
Designed visually compelling ads for Instagram and Facebook targeting fashion-conscious demographics.
Scheduled regular posts and engaging stories to keep the audience informed and entertained.
Utilized influencer partnerships to broaden reach and amplify brand presence.